# Spectre Stacks: Invisible infrastructure\. Visible growth\.

> Google Ads management and mobile\-first website design for service businesses\. New sites, redesigns, tracking and clear ownership from Spectre Stacks\.

Generated by Yoast SEO v28.6, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [About](https://spectrestacks.com/about/)
- [Case Studies](https://spectrestacks.com/case-studies/)
- [Home](https://spectrestacks.com/)
- [Automation](https://spectrestacks.com/automation/)
- [Analytics](https://spectrestacks.com/analytics/)

## Posts
- [Primary vs\. Secondary Conversion Actions in Google Ads](https://spectrestacks.com/primary-vs-secondary-conversion-actions-google-ads/): Primary conversions guide core optimization and reporting; secondary actions provide diagnostic context\. Mixing them can teach bidding to value the wrong behavior\.
- [Why Google Ads Leads Suddenly Stop](https://spectrestacks.com/why-google-ads-leads-suddenly-stop/): When lead volume drops, diagnose the full acquisition chain in order: eligibility, demand, delivery, traffic quality, landing pages, conversion signals, and lead receipt\.
- [“Boost” Buttons vs Google Ads Search](https://spectrestacks.com/boost-buttons-vs-google-ads-search/): Facebook, Instagram, and other apps make it easy: tap Boost, pick a budget, and feel like you advertised\. Google Ads Search looks heavier—keywords, ads…
- [What Happens After Someone Fills Out Your Form](https://spectrestacks.com/what-happens-after-form-submit/): Your ads can be fine\. Your page can be clear\. Someone still fills out the form—and then nothing useful happens for hours\.
- [Who Should Own the Logins? A Simple Ownership Map for Owners](https://spectrestacks.com/who-should-own-the-logins/): You hired help for the website or the ads\. Months later you are not sure whose email controls the domain, who can log into Google Ads, or what happens if…

## Categories
- [Insights](https://spectrestacks.com/category/insights/)
- [Uncategorized](https://spectrestacks.com/category/uncategorized/)

## Optional
- [Sitemap index](https://spectrestacks.com/sitemap_index.xml)