Spectre Stacks
The client-facing agency and operating business responsible for scoped strategy, implementation, management, and documentation.
About Spectre Stacks
I'm Timothy Weir, founder of Spectre Stacks in Drexel Hill, Pennsylvania. I work hands-on across Google Ads strategy and management and website design and development for service businesses.
Google Ads is my primary acquisition specialty. Building and redesigning websites is also a core service in its own right—not something you must buy as part of an advertising contract.
Founder
Some businesses need a better-managed advertising account. Others need a first website, a redesign or a usable landing page. Some need a focused correction to tracking, inquiry routing or technical infrastructure.
Drexel Hill · Greater Philadelphia · RemoteI connect the relevant pieces, explain dependencies and document the agreed scope rather than prescribing every service at once.
A website needs visual care, useful information and working functionality. Advertising needs clear messages, relevant destinations and honest measurement. Experience across both helps me understand their relationship without insisting that every engagement include both.
Spectre Stacks is based in Drexel Hill, just outside Philadelphia. In-person service is available in Greater Philadelphia, with remote work for businesses throughout the United States.
Client recommendation
He was always willing to explain things when I had questions and made the whole process of online advertising much easier for me to understand.
Identity and framework
The name reflects the systems that work behind the customer experience: websites, search, conversion paths, automation, analytics and infrastructure. Customers should not need to think about that machinery. The business owner should be able to understand and access it.
Invisible to the end customer. Transparent to the owner.
The client-facing agency and operating business responsible for scoped strategy, implementation, management, and documentation.
The five-layer framework connecting Foundation, Experience, Discovery, Connection, and Intelligence.
Spectre Stacks brings the client-facing service work into a dedicated business identity. Ghost Dev Stack remains a separate information property. The transition preserves the practical focus on connected systems while making the services and accountability clearer.
Owner control
You should know which accounts belong to the business, what has changed and which tools carry ongoing costs or licenses. Access, project deliverables and maintenance responsibilities are documented.
Third-party software retains its own terms; clarity about that distinction is part of a responsible handoff. The same approach extends to SEO/AEO, analytics, automation, hosting and maintenance when those services are part of the agreed work.
Let the work speak
The portfolio separates advertising evidence from website and search-structure work, so each project is represented for what was actually delivered. Client quotations and metrics are used only with the appropriate context and support.
Across two separate client companies, two Google Ads accounts, and at least three web properties: $60K+ in managed spend as of 2026-09-30, more than 2,500 platform-reported conversions across all client accounts as of 2026-10-08, and individual platform-reported costs per conversion of $18.99 and $21.87.
A 360-page WordPress and SEO modernization with every page and form passing final QA, plus a 1,752-page programmatic SEO import with validated URLs, structured data, responsive layouts, and zero final QA failures.
Google Ads strategy and remediation; websites and landing pages; WordPress and Elementor; technical and local SEO; AEO; GA4, GTM, Search Console, schema; cross-domain measurement; hosting, backups, SSL, DNS, migration, automation, QA, and documentation.
Next.js, React, TypeScript, C#/.NET, REST/OpenAPI, authentication, Azure, Cosmos DB, MongoDB, testing, backup and restore workflows, and technical documentation.
Aggregate performance figures cover two client programs. Platform-attributed conversions are not presented as sales, revenue, or guaranteed future performance.
Operating method: Audit → baseline → preserve → controlled change → test → verify → report.
Timothy Weir — Founder
Location: Drexel Hill, Pennsylvania (Greater Philadelphia)
Email: SpectreStack@gmail.com
Phone: (610) 772-0973
Start a conversation
Request a focused review of your account or website, or tell us about a new build or redesign—even when you do not yet have a domain.