Insights
Practical articles from Timothy Weir on Google Ads, landing pages, tracking, SEO/AEO, ownership, automation, analytics, and continuity.
An owner should be able to understand and maintain a finished website without guessing which accounts, licenses or responsibilities were left behind.
A redesign should improve the presentation without casually discarding useful URLs, content, inquiries or the owner’s ability to maintain the site.
A useful website brief starts with the business, the customer and the next action—not a list of favorite colors.
Many service businesses send every Google Ads click to the homepage because it feels safe. The homepage is familiar. It lists everything. It looks finished.
If you open GA4 and Google Ads on the same week and the conversion totals disagree, you are not necessarily looking at a broken account.
Form fills are easy to count. Qualified opportunities are harder. Automated bidding will happily optimize toward whichever you hand it.
Local Services Ads (LSAs) and Google Search Ads both can put your business in front of people who need a service now. They are not the same product.
You need more customers. Someone says “run Google Ads.” The words sound expensive. The sales pitch sounds rehearsed. Maybe you already paid a company once…
Phone calls are still how many service businesses win work. They are also one of the fastest ways to confuse Google Ads conversion tracking.
People say “we need more leads” the way they say “we need more business.” They are related—but they are not the same thing.
