Primary acquisition specialty
Google Ads strategy and management for service businesses.
Advertising should be understandable: which searches you are paying for, what the ads promise, where people land and which actions the account records. Spectre Stacks manages those details together so decisions are based on the business—not just an attractive dashboard.
Management scope for service businesses
This service is for businesses preparing to advertise, businesses that want closer management of an existing account, and owners who need a clearer explanation of spend, inquiries and measurement. A useful review can begin without assuming the current account is broken or that everything needs rebuilding.
Advertising spend is separate from management fees. Website projects, call-tracking tools and other software can carry separate charges and are included only when stated in the proposal. Ads management does not require buying a website rebuild.
Google Ads is the flagship specialty on this page. Spectre Stacks also manages Meta, Microsoft Advertising (Bing), and other ad platforms when they belong in the plan—ask if you need those channels too.
Fit and warning signs
Who needs disciplined Google Ads management—and what usually breaks first.
Businesses already investing in paid search—or preparing to—where high-intent demand, geographic overlap, seasonal pressure, broad services, or inconsistent lead quality make account structure and measurement consequential.
Mixed offers or regions
Campaigns mix different offers, regions, or buyer intent
Search terms without negatives
Search terms consume budget without a governed negative-keyword process
Conversions that don’t match real inquiries
Platform-reported conversions do not match useful inquiries
Ad promise vs. page message
Ads promise one thing while landing pages emphasize another
Budget changes without a review trail
Budgets, bidding, devices, schedules, or locations change without documented review
What Google Ads management can include
What ongoing Google Ads management covers
01 / Included
Account and conversion review
Examine the account's structure, settings, selected goals and conversion definitions. Determine whether the actions being reported reflect meaningful inquiries, secondary engagement or duplicates.
02 / Included
Campaign and keyword structure
Organize campaigns around offers, locations and search intent where that separation supports the business. Review keywords alongside actual search-term information when available.
03 / Included
Negative-keyword management
Review irrelevant searches and maintain exclusions with context—helping control unwanted demand without inadvertently blocking a relevant service.
04 / Included
Ads and assets
Develop clear messages tied to the service and the destination page. Keep claims, offers and contact information accurate.
05 / Included
Location, schedule and budget oversight
Review where and when the account can spend and how the budget is distributed. Media spend is not a management fee, and increasing spend is not the default answer to every performance issue.
06 / Included
Bidding and measurement alignment
Review the bidding approach against campaign goals, available measurement and business constraints. A conversion recorded by a platform is not automatically a qualified inquiry.
07 / Included
Landing-page alignment
Check that the page supports the message in the ad, answers relevant questions and makes the next step usable on mobile. Substantial copy, design or development work is scoped separately.
08 / Included
Reporting and continuing decisions
Explain what changed, what the available results show and what should be investigated next—without representing every tracked action as revenue.
How the engagement runs
How an ads engagement usually runs
- Establish access, goals, offers, geography, and conversion definitions
- Audit account structure, queries, pages, tracking, and lead quality
- Prioritize corrections and rebuild only what the evidence supports
- Launch controlled changes with documented QA
- Review search terms, pacing, signals, and lead feedback on an agreed cadence
Google Ads packages
Google Ads management sized to the work.
Start with focused management and expand when your account needs it. Your fee reflects both your advertising spend and the scope we manage—not just the number of campaigns in an account.
Focused Ads
From $300/month + $300 one-time setup
For one business with a focused lead-generation Search account. Standard scope covers one website, one coordinated market and up to two active campaigns.
Includes search-term and negative-keyword review, ad and landing-page alignment, conversion checks, budget oversight, weekly management, a monthly summary and a short monthly review call.
Review my accountGrowth Ads
From $550/month + $550 one-time setup
For businesses managing several service offers or distinct markets. Standard scope covers one website, up to five active campaigns and up to two independently managed markets.
Includes the management essentials, deeper service/geographic segmentation, more frequent account health checks, a prioritized test plan and a monthly review.
Discuss growth managementAdvanced Ads
From $900/month + $900 one-time setup
For broader lead-generation accounts with more campaign, market and measurement complexity. Standard scope covers up to ten active campaigns, four independently managed markets and two related websites.
Includes business-day account health checks, weekly management, more detailed oversight and up to two monthly review calls. Custom creative, website builds and advanced measurement projects are scoped separately.
Scope my accountHow the monthly fee is calculated
Your management fee is the higher of the agreed package minimum or 12% of eligible monthly Google Ads media spend. It is not the package minimum plus 12%.
For example, a Growth account spending $3,000 on Google Ads has a $550 management fee. At $5,000 of eligible spend, the fee is $600.
Advertising spend is paid to Google and is separate from our management and setup fees. Eligible spend and monthly reconciliation are defined in your written proposal. We explain the estimated fee before approving a budget or scope change.
Accounts spending more than $25,000 per month, additional businesses or channels, and complex requirements receive a separate quote.
What does setup cover?
Access and goal review, campaign planning or a bounded account reorganization, core keyword and ad work, existing conversion review, and launch checks. Significant tracking repair, website development, feed management or account-recovery work is identified and quoted separately.
Can I request a review without signing up for management?
Yes. A focused paid account review starts at $199 for one account and up to two campaigns, with a written priority summary and discussion. It does not include implementation. We also offer an initial fit conversation to decide whether a review or another service is appropriate.
Do I have to move my website?
No. Advertising management can work with your existing suitable website and hosting. Any needed landing-page or tracking work is discussed separately.
Do higher fees guarantee more leads?
No. Demand, competition, budget, landing pages, measurement and follow-up all affect results. Our commitment is to the defined management work, transparent reporting and accountable decisions—not a guaranteed lead volume.
Can management stop while my website payment plan continues?
Yes. The Ads engagement and any website-build balance are separate commitments. The notice, payment and handoff terms are explained in the agreement.
Evidence and ownership
Who controls the ad account and what you receive
Relevant work
Party Pros East Coast and Angelo's Cleaning demonstrate different service-business acquisition contexts. Review their published scope and dated evidence on the shared Case Studies page. Their results are not a forecast for another business.
See the advertising and website workFees, spend and ownership
Advertising spend is separate from management fees. Website projects and other software can carry separate charges and are included only when stated in the proposal. Accounts, access, meaningful changes, dependencies, and handoff steps are documented.
Client recommendation
Recommended for SEO and Google advertising.
I would definitely recommend Tim to another business owner who needs help with SEO, Google advertising, or digital marketing.
Client recommendation for Timothy Weir’s work. The letter specifically identifies SEO support and the setup of pay-per-click advertising during March 2025–April 2026.
Buyer questions
Questions owners ask before we touch the account
Do I need a new website before you can manage Google Ads?
Not necessarily. We first consider the existing destination and inquiry path. A new website or redesign is a separate recommendation only when the business case supports it; it is not a mandatory add-on.
Do you guarantee leads or a particular cost per lead?
No. Demand, competition, budget, the offer, conversion measurement and the customer experience all affect results. We set clear objectives and explain the evidence without guaranteeing volume or returns.
Will I own the account?
Client account access and responsibility should remain clear. We document what is managed, who owns the relevant assets and how the engagement can be handed over.
Is an account review the same as fixing the account?
No. A review identifies findings and priorities within the agreed access and depth. Implementing changes is a separate or explicitly included paid scope.
Can my existing website provider stay involved?
Yes. We can define the landing-page or tracking changes needed and coordinate responsibilities. Moving your website or hosting is not a condition of Ads management.
Do you only manage Google Ads?
Google Ads is our primary specialty and the focus of this page. We also manage Meta, Microsoft Advertising (Bing), and other platforms when they fit. We do not pretend every channel has the same published case evidence—ask what you need, and we will say what belongs in scope.
Get a clearer account review
Request an account review
Tell us what you advertise, where you operate and what you need to understand. Do not send passwords, payment details or private customer information through the public form.