Google Ads Management • Website Design & Development
Invisible infrastructure. Visible growth.
Spectre Stacks manages Google Ads—our primary specialty—and designs mobile-first websites for service businesses. We also run Meta, Microsoft Advertising (Bing), and other ad platforms when they fit. Hire us for a new website, a redesign, a landing page, or ongoing ads management—individually or as one connected system.
managedLanding pages
alignedConversions
verifiedFollow-up
connected
Website packages start at $199 + $99/month for 12 months, then $49/month hosting and care · Google Ads management from $300/month plus ad spend paid to Google — see website packages · see Ads packages
Where engagements begin
Start with what you need—ads, a website, or a focused supporting project.
You can hire Google Ads management without a website rebuild, or a website project without an ads contract. Supporting work—search, analytics, automation, hosting—can stand alone or connect when the project needs it.
Primary starting point
Google Ads account review
Campaign structure, search terms, negatives, conversion actions, landing-page alignment, and lead quality are reviewed together.
Request a Google Ads reviewWebsite or redesign project
Plan a new website, redesign, or campaign landing page—available without advertising management.
Plan a website or redesignDefined specialist project
Engage Spectre Stacks for SEO/AEO, analytics, automation, infrastructure, or a connected build with clear boundaries.
Compare service pathsOngoing ads management
Manage paid demand, conversion quality, testing, and documented optimization through an agreed scope.
Explore Google Ads managementConnected-stack engagement
Coordinate interdependent layers when separate vendors would create gaps—without requiring every layer on every project.
Explore the frameworkProduction-based experience
Real budgets. Live websites. Measurable systems.
Paid acquisition is managed with the pages, tracking, search architecture, hosting, and operational handoffs that determine whether demand becomes a useful business opportunity.
Managed spend
$60K+
Google Ads spend managed across two separate client companies and two Google Ads accounts, as of 2026-09-30.
Platform attribution
2,500+
Platform-reported conversions across all client accounts, as of 2026-10-08.
Operating footprint
3+ web properties
Paid acquisition connected to websites, landing paths, calls, forms, and technical operations.
Account reporting
$18.99 · $21.87
Individual account-reported costs per conversion.
Aggregate proof figures. The conversions total is across all client accounts as of 2026-10-08. Conversion and cost figures are platform-attributed and are not presented as sales, revenue, or guaranteed future performance.
Account review
A useful diagnosis—not a mystery score.
The review identifies where paid demand, landing-page experience, conversion signals, and follow-up are aligned or leaking value.
Campaign and search-term structure
Offers, geography, intent, queries, negatives, and budget distribution.
Landing-page message match
Ad promise, page hierarchy, mobile clarity, speed, form friction, and next step.
Conversion tracking
Primary versus secondary actions, duplicate firing, calls, forms, and attribution limits.
Lead-quality feedback
Which inquiries are useful, which are not, and what the account can learn from that pattern.
Organic support
SEO, AEO, service pages, city architecture, internal links, and answer-ready content.
Infrastructure and ownership
Access, hosting, recovery, documentation, and the systems that must remain under owner control.
Why connection matters
A strong campaign cannot compensate for every break after the click.
Separate vendors often optimize their own task while nobody owns message match, conversion quality, routing, or the complete customer path.
The fragmented path
Campaigns, landing pages, forms, tracking, and follow-up change independently. Data conflicts and useful leads disappear between handoffs.
The Spectre approach
Paid demand leads the commercial strategy while experience, discovery, connection, intelligence, and infrastructure support the same outcome.
Two ways to start
Two ways to start. Clear boundaries either way.
01 / Primary acquisition
Google Ads strategy and management
Make informed decisions about the demand you pay for, the messages people see, and the inquiries your accounts record. Google Ads is the flagship. Meta, Microsoft Advertising, and other platforms are available when they belong in the plan—with the same attention to structure, creative, landing-page alignment, and conversion measurement.
See Google Ads services02 / Website on its own
Website design and development
Present your business with a website that looks considered, reads clearly and works on a phone. New builds, redesigns and landing pages combine visual design with WordPress development, usable forms and a maintainable handoff.
You can commission a website without hiring us to manage advertising.
See website design and development03 / Organic discovery
SEO & AEO
Technical search work, useful content and internal links that help people understand your services—scoped separately when needed.
Explore search services04 / Measurement
Analytics & conversion tracking
Define meaningful actions, verify how they are recorded and make reporting easier to interpret.
Explore measurement05 / Connection
Automation & integrations
Connect inquiries, notifications and follow-up with clear responsibility when a workflow needs attention.
Explore automation06 / Foundation
Hosting & maintenance
Keep the site's hosting, access, updates and recovery arrangements understandable and documented.
Explore infrastructureThe operating framework
Five layers keep demand, delivery, measurement, and ownership connected.
Explore how each layer supports your customers, your inquiries, and the business behind them.
Swipe the layer row or use arrow keys to explore.
Layer 01
Foundation — Infrastructure stays quiet when ownership, access, recovery, and dependencies are designed correctly from the beginning.
- Domains, DNS, SSL, hosting, and deployment
- Security coordination, backups, staging, and recovery
- Access maps, documentation, and handoff
foundation.status = resilient; owner.access = verified; recovery.path = documented;
Layer 02
Experience — The visible experience turns attention into a clear, credible next step without forcing visitors to understand the machinery behind it.
- Mobile-first website and landing-page architecture
- Accessible content, forms, quote paths, and page speed
- Message match across ads, search, and conversion
experience.intent = clear; forms.path = tested; mobile.friction = reduced;
Layer 03
Discovery — Paid and organic demand should point to the same offers, language, landing experiences, and conversion definitions.
- Paid campaigns—Google Ads first; Meta, Microsoft Advertising, and others when in scope—plus keywords, creatives, negatives, and assets
- SEO, local search, AEO, entities, and structured data
- Service, city, and landing-page architecture
ads.intent = aligned; organic.entities = clear; landing.message = matched;
Layer 04
Connection — A lead is not complete when a form submits. The operating workflow must receive, qualify, route, and respond to it reliably.
- Forms, quote tools, CRM, email, and notifications
- Lead routing, qualification, follow-up, and vendor workflows
- API, calendar, and AI-assisted steps with human safeguards
lead.received = true; route.owner = assigned; followup.state = observable;
Layer 05
Intelligence — Measurement should explain what produced the lead, whether the signal was trustworthy, and what should change next.
- GA4, GTM, call and form conversion actions
- Duplicate-event cleanup and attribution limits
- Lead-quality feedback, reporting, testing, and iteration
conversion.signal = verified; duplicates = 0; decision.next = evidenceBased;
Flagship client proof
Party Pros East Coast: paid demand and delivery connected.
A multi-state event-rental operation has to align seasonal search demand, a broad catalog, service-area pages, quote paths, tracking, infrastructure, and ongoing management.
Event rentals · multi-state demand
Website, Google Ads, search architecture, quote paths, and tracking built to operate together.
The work connects campaign and keyword structure with message-matched pages, a searchable rental catalog, service and location content, conversion QA, hosting, and continuing improvement.
Verified outcome: a public acquisition and quote environment that supports a large catalog and 15-state service footprint without separating ads, site experience, and operations.
Read the full project narrative →Featured website project · Landscaping
Worthy Landscaping
A sharper website. A stronger local-service foundation.
Worthy’s refreshed website brings its services, real project imagery, and estimate paths into one cohesive mobile-first experience. Behind the new look, service pages, regional hubs, and location-specific content connect through reusable WordPress patterns and ongoing technical support.
Mobile-first redesign · Local-service architecture · Image optimization · WordPress continuity
Explore the Worthy website refreshLocal cleaning
Angelo’s Cleaning
City-and-service architecture, migration decisions, indexation cleanup, internal linking, and mobile conversion refinement support a complex local search footprint.
View Angelo’s flagship programClient recommendation
A business owner’s perspective.
Tim was professional, responsive, and easy to work with, and I was very pleased with the effort he put into helping our business improve its online presence.
How work progresses
Inspect the real constraint, connect the dependencies, and measure the result.
Inspect
Review campaigns, pages, signals, access, and what should be preserved.
Architect
Map offers, intent, experience, conversion definitions, and ownership.
Build
Implement campaigns, content, pages, tracking, or infrastructure to the agreed scope.
Connect
Test forms, calls, routing, feedback, and operational handoffs.
Measure
Use verified signals and lead quality to judge what happened.
Improve
Expand what performs and repair the next source of friction.
Founder accountability
Direct expertise. Clear ownership.
I'm Timothy Weir, founder of Spectre Stacks. My work centers on Google Ads strategy and management, alongside hands-on website design and development. I also manage Meta, Microsoft Advertising, and other ad platforms when the business case calls for them. That means the conversation can start with a campaign, a redesign, or a specific technical problem—not a prepackaged bundle.
You should know which accounts you control, what has changed and what ongoing support covers. Account access, project deliverables and third-party licensing are documented as part of the agreed scope.
Start with what you need
Already advertising? Planning a website?
Request a review of your account and its inquiry path, or tell us about a new build or redesign—even when you do not yet have a domain.
Request the review
Tell us what you’re advertising, where people land, and what feels broken.
Complete the form below and Spectre Stacks will review the current environment and the most practical next step.