Insights
Practical articles from Timothy Weir on Google Ads, landing pages, tracking, SEO/AEO, ownership, automation, analytics, and continuity.
If Google Ads meetings feel like another language, you are not behind. The industry uses short words for long ideas. This decoder gives you the everyday…
You are ready to try Google Ads. Someone is ready to take your budget. Pause for one calm question: what needs to be true before the meter starts?
You do not need to become a marketer to hire help. You do need a filter. Some firms reduce overwhelm. Others sell fog, lock the logins, and disappear when…
The first month of Google Ads feels loud. Numbers move. People offer hot takes. You may want to change everything by day three.
Owners often hear three recommendations in the same week: “Fix your website.” “Claim Google My Business.” “Run Google Ads.”
Someone tells you to “send the ads to a landing page.” It sounds like a special product you have to buy. Maybe you already have a website.
You hired help for the website or the ads. Months later you are not sure whose email controls the domain, who can log into Google Ads, or what happens if…
Facebook, Instagram, and other apps make it easy: tap Boost, pick a budget, and feel like you advertised. Google Ads Search looks heavier—keywords, ads…
Your ads can be fine. Your page can be clear. Someone still fills out the form—and then nothing useful happens for hours.
Duplicate conversions inflate the signals automated bidding receives, hide broken definitions, and can move budget toward pages or queries that did not create additional business outcomes.
