Google Ads account ownership checklist
Keep the account operable, explainable, and recoverable.
A business can delegate campaign work without giving up appropriate administrative ownership, billing visibility, linked-property access, or history.
Direct expertiseVerifiable workClear boundaries
Account and identity
Confirm the business can recover and govern its own acquisition system.
Administrative control
- Business-controlled Google identity
- At least two appropriate administrators
- Current recovery methods
- Vendor access assigned by role
Billing and policy
- Billing profile and payment visibility
- Correct business details
- Policy notifications reach an owner
- No unexplained manager-account dependency
Measurement ownership
- GA4 property and web stream
- GTM container and published export
- Primary and secondary conversion definitions
- Consent behavior and duplicate checks
Linked systems
- Search Console and Merchant Center when applicable
- Call tracking, forms, CRM, and lead routing
- Domains, DNS, landing pages, and hosting
- Audiences and data-sharing settings
Change and recovery record
- Account export or documented baseline
- Change history and naming rules
- Known limitations
- Exit and handoff procedure
Quarterly owner review
- Remove stale access
- Confirm billing and recovery
- Review conversion definitions
- Export settings after material change
This checklist is operational guidance, not a security, legal, or platform-compliance certification.
Turn the checklist into a controlled review
Request an Ads & Tracking Review
Map ownership, waste, landing paths, and conversion signals before the next material change.