CONNECTED SERVICE
A documented measurement system for conversions, data quality, dashboards, and honest interpretation of attribution limits.
Analytics provides the feedback layer for the website, acquisition, automation, and infrastructure without pretending every customer journey can be perfectly attributed.
Ownership standard: accounts, access, documentation, and final deliverables are organized so the client can retain control.
Usually not. Privacy controls, cross-device behavior, offline activity, and platform modeling create unavoidable limits.
They can be included when appropriate and approved, but no tracking IDs are invented or reused from another property.
Dashboard scope depends on the data sources, decisions, and reporting needs confirmed during discovery.
Tell us what is working, what is not, and where the business needs to go next.
